Gucci #24HourAce

We made a video in collaboration with Gucci as part of their #24HOURACE campaign. It was such a fun project. I love customising shoes and the video was shot and edited by Jono Ferreira (By Jono). The song is called This Dream, from Mac Motel The prolific producer also known as Dank, DJ Caviar from Sedge Warbler, and is half of SEAFOOD.

I’ll leave the description from the professionals below, or view my project on the Gucci page here. and you can see the full #24HOURACE  project with amazing videos by other artists here.

The Cape Town-based artist Danielle Clough turns craft into art with her embroidery and felting. She can turn multicoloured thread and fabric into anything, from a human portrait to dynamic animal imagery. This is fibre art, and Clough spreads it over tennis rackets as easily as shoes or clothing. The handmade results are delicate and colourful, splashes of inspiration in the city landscape. For Gucci Ace, Danielle adapts Alessandro Michele’s sneaker embroidery, echoing his bees and flowers with her renderings of birds and fruit, plus felt baubles swinging from the laces. Sneakers, after all, are a reflection of the self, and they should be as customizable and as individual as the wearer.