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Joy

This is Joy, an incredible woman from the Isle of Skye featured in SmartRead.
Client

Langland Publicis / SmartRead

Location

London, UK

Date

2020

Smart Read is a magazine specially designed for people with macular eye degeneration. It is crafted for patients in doctors' rooms who are partially sighted and anxiously waiting for uncomfortable treatments. They can read this specially designed magazine, which is A3 in size, with bigger type and more contrasting imagery.


I love what they do and as someone who has been wearing glasses since age 11, being a part of this publication of kindness was such a gift.

‘As far as Joy is concerned, every change has a silver lining. You just have to look hard enough.’


Here is a threaded Joy, the publication, my digital mock-up that started the work and some super fibery-fibre details.

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